Lush Essence Rebrands to Luxe Aroma

Updated: 15 Jul 20253 min read

We are thrilled to enter a bold new chapter as Lush Essence officially becomes Luxe Aroma. This milestone is far more than a name change—it is a promise to keep elevating the rituals that make every drive memorable.

Why the Rebrand?

As our community grew, it became clear that our identity needed to convey the luxurious, detail-obsessed experience we deliver. Luxe Aroma expresses our design philosophy: polished craftsmanship, curated fragrance profiles, and an unwavering commitment to quality.

What This Means for You

Our formulations, sourcing practices, and dedication to clean ingredients remain exactly the same. What changes is how we present them—think richer storytelling, more immersive sampling experiences, and easier ways to discover your signature scent.

Our Vision for the Future

This transformation allows us to expand the collection with more seasonal capsules, collaboration pieces, and bespoke gifting. We are investing heavily in R&D to explore new scent technologies while staying grounded in the organic botanicals you love.

Stay Connected

Follow Luxe Aroma across social channels to preview upcoming launches, behind-the-scenes craftsmanship, and limited releases that often sell out before hitting the store.

Thank you for growing with us. Luxe Aroma is the culmination of your feedback, passion, and support.

Frequently Asked Questions

Why did Lush Essence rebrand to Luxe Aroma?

We wanted our identity to match the elevated experience our community enjoys, so Luxe Aroma better reflects the craftsmanship, refinement, and sensory journey behind every car perfume we create.

What changes can customers expect after the rebrand?

You will continue to receive the same high-performing fragrances, now with clearer storytelling, refreshed packaging, and expanded access to limited collections and concierge-level support.